The Birch Group was founded in the UK in 1992, fulfilling a need in the technology market for specialised channel marketing services and operations. With North America and Asia regional offices opened in 2007, Birch Worldwide was launched. As a global business, they have a company-wide need to recruit multi-lingual individuals across a variety of skills.


The Challenge
Birch Worldwide first approached Park Street People over ten years ago with the challenge of providing a regular source of both bilingual and trilingual individuals for a variety of admin and customer service roles. These individuals were required to support regular channel programs which Birch run on behalf of their ever expanding client base.
Focusing initially on the EFIGS combination (English, French, Italian, German and Spanish), Park Street People needed to develop a pool of individuals highly fluent (both written and verbal) in these languages, who were looking to develop a career within an organisation and so provide long-term commitment to Birch as their employer.
Due to the stringent internal testing of language capabilities, sourcing suitable applicants is often a time consuming exercise and relying on advertising to identify relevant individuals was not time efficient when urgent requirements came through.
The Solution
Park Street People took a long-term strategic focus with Birch, recognising the need to develop a continuous funnel of language speakers, who would meet the high level of fluency required to work successfully within the business. 
For over 5 years now Park Street People has taken a realistic and patient approach which focuses on growing a database of suitable “Birch” candidates who can be contacted immediately as and when a specific language combination is required.
The Result
By taking a more pro-active stance to the hiring process, Park Street People have frequently been recognised as being one of the top performing recruiters on the Birch Worldwide PSL. Sourcing high-calibre language speakers is often a challenge, so being able to have the complete trust with a recruiter takes time to develop. Birch regularly ask Park Street People for advice and market information when looking to hire and this has established a really robust working partnership.


We have worked with PSP for over 10 years and they really know what candidates are a good fit for our company – both for our customers and internally. They provide trilingual candidates and understand the importance of the level of fluency required.


-Operations Manager, Birch Worldwide