Reference: 01719 Job Type: Permanent Date Posted: 10 August 2016
Job Type: Permanent
Date Posted: 10 August 2016
The Opportunity Working for a market leader in their field as a Web Marketing Specialist, you will take responsibility for managing, optimising and promoting the UK and international websites to increase brand presence and lead generation. A key focus will be to improve user experience of, and conversion from all digital assets. This is a wide ranging role covering all elements of online marketing from paid search, SEO, SEM, social media and web analytics. Key Responsibilities · Manage SEO and SEM activities · Manage website content in Drupal, and its interaction with other marketing touch points · Set up and deliver analysis and continual improvement in digital performance · Contribute to and execute social media strategy · Contribute to content generation including written and video creation Candidate Profile The ideal candidate will have marketing or digital marketing qualifications plus a solid background in digital marketing, ideally with experience in B2B or software marketing. You will be a confident user of a range of marketing technologies, including content management systems, analytics and have some html coding expertise. Strong communication and writing skills are essential. You will be guided by the audience’s needs and have a good eye for design. You will be able to create and executive innovative campaigns across digital platforms, running them to meet objectives and agreed timelines. You will be a team player with strong problem solving skills. Company Profile An international market leader selling software solutions to the architecture, engineering and construction sectors. If you would like to apply please do so via this website. Due to time constraints, only successful candidates will be contacted for this particular role. Park Street People Ltd does not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and complies with all relevant UK legislation. We are acting as an Employment Agency in relation to this role.
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