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Senior Marketing Data Analyst

map_markerUxbridge CoinNegotiable

Vacancy summary

Vacancy summary

Reference: 01952

Job Type: Permanent

Date Posted: 11 August 2016

Our client, based in Uxbridge is currently recruiting for a Senior Data Analyst to join their team on a permanent basis. Reporting to the Head of Analysis, the successful candidate’s duties will include, but will not be limited to; - Working with a retained client to identify data requirements for campaigns and lead generation programmes - Plan and deliver essential business intelligence elements of a marketing campaign for the client - In-depth daily analysis of customer and prospect databases using SAS and SQL - Analysis and segmentation of business data & customer profiling Analytical techniques which will be frequently used include: - Propensity modelling (linear and logistic) - Segmentation - Customer profiling - Data selections - Extracts and suppressions - Campaign response analysis The successful candidate will ideally have a proven track record as a Data Analyst or Data Specialist working within a marketing agency or corporate environment. You will possess a proven capability to manipulate data lists quickly and efficiently using B2B data in a marketing environment. You will possess sound IT skills including: - SAS - SQL - Excel (Advanced user - macros, pivot tables, VLookups) - Salesforce.com (not essential but highly desirable) You will be a team player, but also work equally well on your own initiative. In return our client is offering a competitive salary and 25 days annual leave (+ bank holidays). To find out further information, or to apply for the position please submit your CV via this website today. Due to the expected high number of applications only successful candidates will be contacted. Park Street People Ltd is an Equal Opportunities Employer. We do not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and comply with all relevant UK legislation. We are acting as an Employment Agency in relation to this role.

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