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Marketing Automation Technician- Hoboken, New Jersey

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Vacancy summary

Vacancy summary

Reference: 07974

Date Posted: 27 June 2016

This is a great opportunity for a marketing automation technician to join the marketing team within the UK head office of a global publishing organisation. Based in Hoboken you will be reporting directly to the lead Marketing Automation strategist, bringing together the Automation Technicians and Product Marketers within the business. This requires an Eloqua or Marketo architect who really understands marketing and marketing automation strategy and is comfortable working within an academic focused environment. Key responsibilities: • Design, build and execute the marketing automation campaigns on Eloqua • Monitor and report on campaign metrics, working directly with automation strategists • Maintain campaign functionality i.e. PURL pages, data cards and gated forms • Work closely with the Product Marketing team to create campaign strategy and objectives • Liaise with the marketing automation technicians to implement plans and deploy campaigns, optimising results • Advise on best practice for Eloqua/marketing automation • Advocate Sales & Marketing teams on marketing automation and its integration within business strategy • Analysis of campaign activity, identifying best routes to success Experience required: • Good working knowledge of marketing automation principles • Eloqua (preferable), Marketo, Hubspot or Pardot • SFDC as a CRM • Relevant degree i.e. CIM qualified, Eloqua certified, or MSc in Marketing • Expert in HTML and Javascript • B2B marketing experience • Good attention to detail If you would like more information on this role please call Minerva on (phone no) or email Minerva@parkstreetpeople.com Park Street People Ltd is an Equal Opportunities Employer. We do not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and comply with all relevant UK legislation. We are acting as an Employment Agency in relation to this role.

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