Head of Content

Our client, a global trading services provider with award winning brands, are currently looking for a Head of Content to join their team in London to take ownership of regional content strategy development and delivery of multi channel communications across online and offline media. You will be confident in a leadership role and be able to demonstrate commercial acumen, budgeting and the ability to identify innovative content methods for the future.

Key Responsibilities

• Develop the brand’s content strategy and roadmap across online and offline platforms whilst meeting company’ KPIs
• Takes on editorial leadership and oversees content creation process.
• Communicate with internal stakeholders to deliver the marketing content plan
• Analyse content trends and performance to drive future campaigns

Requirements

• Strong commercial acumen, results focused individual with extensive experience in development content strategy and roadmap within leveraged trading, CFDs and spread betting
• Content customer experience within a fast paced digital marketing focused/ecommerce business environment
• Previous experience working within CFD, Forex or financial spread betting is required
• Strong technical ability with experience in CSS, HTML, tags, video embedding, social integration, RSS feeds
• Strong content optimisation through use of analytical tools such as Omniture and Google Analytics
• Strong  internal and external stakeholder management and engagement
• Proven experience in setting and integrating content strategy across video and social media channels to develop audience share
• Editorial and copywriting experience

Park Street People Ltd does not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and complies with all relevant UK legislation. We are acting as an Employment Agency in relation to this role.