Reference: Email Program Manager [J07939] Date Posted: 23 June 2016
Reference: Email Program Manager [J07939]
Date Posted: 23 June 2016
Our client, a leading Ecommerce and online solutions provider is seeking an E-mail Program Manager to join the rapidly growing team. You will be responsible for establishing the e-mail strategy and delivery of campaigns The Email Program Manager will be developing and implementing the email marketing strategy for the clients on a quarterly basis and integrate the email marketing into the overall marketing mix. You will develop base e-mail contact strategies and robust test matrix alongside ensuring utilisation of best practices and compliance around permission –based marketing, privacy, spam regulation and deliverability. Content strategy of email marketing will fall to your responsibility as you base it upon response rates, segments and revenue goals. You also review and implement the email process flow for EMEA. Another element to this position is the management of client relationships. As Email marketing manager you will be required to act as “Brand Guardian” for the company’s clients in the EMEA region and conduct client reporting on a weekly basis. You will have experience of strategizing and executing e-mail campaigns for ecommerce businesses. The following experience is also required for this role: • Proven track record of developing new email campaigns • Knowledge of list segmentation and customer targeting • Prior experience in cross-departmental project co-ordination • Experience using Adobe Campaign/Neolane and Smartfocus/Emailvision • Project Management experience from start to completion If this sounds like the ideal next step in your paid search marketing career and you would like to find out more about this great opportunity, please call Jocelyn Chapman on 01753 834866 or email Jocelyn@parkstreetpeople.com Park Street People Ltd does not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and complies with all relevant UK legislation. We are acting as an Employment Agency in relation to this role.
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