Digital Marketing Executive

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Vacancy summary

Vacancy summary

Reference: Digital Marketing Executive [J07787]

Date Posted: 23 June 2016

This is a great opportunity for a Digital Marketing Executive to join a fast paced award winning company who provide integrated technology solutions globally in a variety of industries. You’ll be joining at a time when they are growing their marketing team to support their new product development. Working directly with the marketing manager and CEO, you will take responsibility for the digital marketing of newly released products. As Digital Marketing Executive you will become the go-to marketing contact for global partners, managing the full lifecycle of lead generation campaigns. You will need to be passionate about digital marketing, proactive by nature and agile to work in this close-knit team. Key responsibilities: - Manage and execute the digital marketing strategy - Work closely with key stakeholders to ensure lead generation campaigns are optimised - Create content for the website, blogs, social media - Customise, target and segment email marketing campaigns - Report and analyse campaigns using KPIs and Google Analytics - Optimise the website utilising effective SEO - Produce video demos for newly released products Experience required: - Email marketing ideally using Mailchimp (customising, targeting and segmenting) - PPC and Adwords - Google Analytics - SEO - Microsoft: Powerpoint, Word, Excel Desirable experience: - HTML/CSS - B2B marketing within the software industry - Social media in a B2B context - Video editing tools, Camtasia - Adobe Photoshop If you would like more information on this role please call Minerva on (phone no) or email Park Street People Ltd is an Equal Opportunities Employer. We do not discriminate on the grounds of age, race, gender, disability, creed or sexual orientation and comply with all relevant UK legislation. We are acting as an Employment Agency in relation to this role.

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